The Jubilee Project
Here is an interesting initiative started by former Obama for America staffer’s Eddie and Jason Lee. The idea is to use online video, promoted through its creators and supporters social networks, to build awareness towards policy issues, fundraise and to highlight random acts of kindness.
Their model is to post a video in partnership with a non-profit or service based organization and ask viewers to sponsor the video by pledging to donate one penny per view the video gets. If the video gets 1,000 hits, the sponsor owes $10 and so on. The more viral a video gets, and by extension the more exposure the message of the video receives, the more money the partner organization earns.
This a great model. It follows that if Eddie and Jason Lee can build their community – particularly on YouTube – the Jubilee Project will build awareness and fundraise for key issues and programs. The founders encourage users and viewers of the Jubilee Project to create their own videos and upload them to the Jubilee Project’s YouTube channel.
Their first video will be posted this Thursday, July 8th. It is called “The Waiting Game” and below is the preview. They are raising money for a refugee group called Liberty in North Korea.
